Great Northern Corporation's Consumer Packaging & Display To Exhibit and Compete at GlobalShop 2007!
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RACINE, Wis., Feb.5, 2007—Great Northern Corporation's Consumer Packaging & Display will showcase its most recent creative displays at GlobalShop 2007, March 7-9, 2007, held at the Sands Expo Center at the Venetian, in Las Vegas. Great Northern Corporation will be exhibiting at Booth #6238.
Global Shop will host nearly 900 suppliers who will exhibit innovative products and technologies. The Sands Expo at the Venetian is located at 201 East Sands Avenue, Las Vegas. Event details are as follows:
* Registration begins at 8:00 a.m. all three days.
* The expo floor hours are:
- Wednesday, March 7th - 10 a.m. to 5 p.m.
- Thursday, March 8th - 10 a.m. to 5 p.m.
- Friday, March 9th - 10 a.m. to 3 p.m.
* NASFM Retail Design Awards are Wednesday March 7th from 5:00 p.m. to 7:00 p.m.
* POPAI OMA Awards Gala is on Thursday March 8th from 5:00 p.m. to 7:30 p.m.
* Please see www.globalshop.org for details.
Consumer Packaging & Display will be entering a variety of displays in POPAI’s Outstanding Merchandising Achievement (OMA) awards contest. This annual competition recognizes the most innovative and effective marketing at-retail displays and programs that lift sales and make products memorable and enticing to consumers.
Entries for the POPAI OMA Awards include:
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| Rand McNally-Harley Davidson Floorstand. This joint promotion by the motorcycle and road atlas brands was used in Harley Davidson dealerships and chain stores such as Target® to promote the 1st Edition Rand McNally-Harley Davidson Ride Atlas. Tray inserts clearly identify product features and benefits; steel poles provide support. |
Raid® Outdoor Ant Spikes Sidekick/Floor Display. Utilized in chains such as Ace® Hardware, Kmart, Publix® and Safeway, the units were designed to meet a wide variety of space and situation requirements. |
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| Tsingtao® Case Stacker Display. Featuring Lager and Pure Draft Beers, this display was designed to trigger impulse purchases and create brand awareness. The display’s economy of scale and “new” treatment of the traditional 5-case stacker allowed for greater placement in space-limited off-premise accounts. |
Gates/CarQuest® Wiper Stand. A permanent wiper display that is being used indoors and outdoors at service stations to increase impulse sales. Compact, weatherproof and mobile, the unit ships fully assembled and allows for viewing of the product while the display door is closed and locked. |
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| Bose® Two-Sided SoundDock/TriPort Headphone Display. This merchandiser provided maximum exposure for a newly launched product while creating additional branding impact. Displays arrived packed-out with a product assortment that instantly boosted incremental sales. |
2006 DaySpring® Christmas Display Program. This cohesive display program for Christmas-related products ensured that all displays would be manufactured with the same overall color, quality and structural characteristics. Durability, ease of assembly, a “family look” and modularity were all achieved on a limited budget. |
Walgreens® 2006 Holiday Fragrance Bar Signage Program. This program advertised various fragrances and hair care products, triggering impulse purchases during the holiday season. The visual combination of holiday and brand imagery created a powerful visual tool, enhancing impulse and destination sales.
Great Northern Corporation designs, manufactures and distributes packaging solutions and point-of-sale display programs for industrial, commercial and retail products. Its operations include Commercial Packaging, corrugated and custom packaging; Consumer Packaging & Display, temporary and permanent displays, point-of-sale packaging and fulfillment services; Laminations, VBoard® edge protection; and Rollguard Products, protective packaging systems for rolled and cylindrical products. Headquartered in Appleton, Wis., Great Northern has operations in five states and more than 800 employees.
Get in Touch! Contact a Great Northern Representative for more information using our convenient online form.
For more information, contact:
Pat Graf
Vice President, Sales
773-714-2340, 800-558-4711
pgraf@greatnortherncorp.com
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