Great Northern Corporation
     
  NEWS RELEASE

For more information, contact:

W. Brian Fiebig

Vice President, Marketing

(920) 739-3671, (800) 236-3671

-FOR IMMEDIATE RELEASE-

________________________________________________________________________

Great Northern Corporation’s
Consumer Packaging & Display
Will Exhibit and Compete at GlobalShop 2009 in Las Vegas

APPLETON, Wis., Feb.10, 2009— Great Northern Corporation’s Consumer Packaging & Display will showcase its most recent creative displays at GlobalShop 2009, March 23-25, at the Sands Expo Center,
in Las Vegas. 

GlobalShop, the world’s largest annual retail design and marketing event, is attended by more than 16,000 buyers and will feature more than 900 companies exhibiting more than 10,000 new products and services. With six pavilions, GlobalShop features exhibitors covering all facets of store design and in-store marketing. Registration is available online.

Great Northern Corporation will be exhibiting at Booth #5055 and will enter the following displays in POPAI’s annual Outstanding Marketing at-Retail Achievement (OMA) awards contest. This is the industry’s largest and longest-running competition, recognizing the most innovative and effective marketing at-retail displays and programs.

3M-Office Depot Quarter Pallet3M-Office Depot
Quarter Pallet

The main objective was to develop a display for Office Depot that could hold a variety of 3M products over the course of multiple promotions. The display structure can be updated as needed with interchangeable tiered-product shelves or rows of pegs. Spot-mounted graphics easily attach to the side panels and can switch out to support different
seasonal marketing initiatives.
  Guardian Countertop Carousel DisplayGuardian Countertop Carousel Display
This compact, pre-assembled display includes a 3-D scale model to educate consumers on the installation and functions of automatic standby generators. With a turntable design, consumers instinctively interact with the display and spend more time learning what it has to offer. Retailers report increased customer interest and purchases in addition to a consistent need to replenish the product brochures available on the unit.

Guardian Tower DisplayGuardian Tower Display
Primary objectives were to create a display system that would entice retailers to dedicate floor space to the automatic standby power category and provide a strong consumer call to action. With a lightweight construction and minimal footprint, the display can be repositioned at a moment’s notice. The dramatic graphics and towering height of the display capture attention from almost anywhere in the store. The brochure holder at waist level provides customers a chance to learn more about the products available.

 

Monster Cable Floor DisplayMonster Cable Floor Display In an effort to take advantage of an incremental sales opportunity coinciding with peak seasonal HDTV purchases, this floor display was designed, produced, packed and shipped within a two-week period. The multi-functional design housed two unique product combinations while keeping material waste to a minimum. The flat shipping product insert with pop-up design required little in-store setup.

Nintendo Animal Crossing displayNintendo Animal Crossing Standee
The display header, tray center and base graphics include colorful characters and game scenery customized for the launch of the new Wii™ game, Animal Crossing City Folk. These elements sit on a universal base and tray structure that provide an economical and quick turn solution for future game releases.
  NintendoMixedMarioPalletNintendo®
Mixed Mario Pallet

In showcasing the new Wii release of Mario Super Sluggers and existing Mario games, this pallet display had to adhere to both Nintendo and
Wal-Mart merchandising guidelines. The organized product presentation has improved game visibility, enabled customers to shop without the assistance of store personnel and has eased congestion in the gaming aisle compared to the use of locked merchandise cabinets.
Sams Club Wireless displaySam’s Club Wireless Solutions Island Display
Two full pallets placed side by side made up this island display promoting four wireless products from three companies. Sam’s Club required that these pallets of different size and shape ship together as a single unit. A wireless Logitech® keyboard integrated into the display helped attract consumers. The program was a huge success. The LexMark™ printer had an 82 percent sell-through, and shoppers purchased all three core products 21 percent of the time.
  SCJ Glade mobile palletS.C. Johnson –
Kroger Mobile Pre-Pack Floor Display

A major objective was
to eliminate the need for in-store assembly and loading and increase speed to market. The pre-loaded 300-pound product pallet converts to a mobile display at retail in minutes. Casters on the bottom allow retailers to quickly and easily reposition the four-sided display during peak selling opportunities.

SCJohnson Off-Target

 

 




S.C. Johnson – Target PowerPad PDQ Tray

The bright-orange end cap display designed specifically for Target stores directly captures customer attention and reinforces the OFF!® brand. The display provides a product demonstration through a simulated flame inside a lantern to further engage consumers. This display is selling four times the product of those stores carrying only straight product on shelf.

  SCJohnson Ziploc Flex Totes
S.C. Johnson –
Ziploc® Flexible Totes Pallet Display
The goal was to develop an easy-to-execute means of demonstrating the new Ziploc® Soft Totes product line and showcase its function and scale. An actual tote sits on top of the display with a printed insert to educate consumers on possible uses. Setup of the pre-assembled, 17" x 14" display takes less than one minute.

Great Northern Corporation designs, manufactures and distributes packaging solutions and point-of-sale display programs for industrial, commercial and retail products. Its operations include: Consumer Packaging & Display, temporary and permanent displays, point-of-sale packaging and fulfillment services; Commercial Packaging, corrugated and custom packaging; Laminations, VBoard® edge protection; and Rollguard, protective packaging systems for rolled and cylindrical products.

 
     
   
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