Great Northern Corporation Will Feature Latest Creative Work at Shopper Marketing Expo in Chicago

3M Scotch® Blue Tape NASCAR® QTR Pallet:

Designed for use in Sherwin Williams stores, this quarter pallet display needed to raise awareness of the 3M/Sherwin Williams-sponsored car running during the 2010 Kansas NASCAR event and drive sales of three different 3M products commonly used on painting projects by professional painters. The display featured a large replica of the Sherwin Williams NASCAR on top of the display with the distinctive checkered flag in the background and bold NASCAR images on the sides to draw consumers' attention. The header emphasized "Paint Solutions" to showcase the larger product mix, while the callouts on the shelves identified the individual products and bonus offerings.

Mattel® Cars 2 Character Car Floor Stand:

The simple lines of this display emphasized the Cars 2 product, provided maximum exposure and facilitated the shopping experience for the consumer. The four-sided tower had a 15-inch-by-15-inch footprint to fit into grocery/drug channels with limited floor space and was easy to execute. The unit featured significant space for graphics with four vertical graphic panels and a four-sided header, yet held 80 die-cast cars. With minimal copy, the main emphasis of the display was on the character and the free gift with purchase offer to increase the overall appeal to children.

Mattel Cars 2 Character Car Floor Stand (2):

The offset-printed, die-cut floor display supported the highly anticipated release of the Disney•Pixar Cars 2 movie with vivid, animated graphics featuring the popular character imagery and use of the color red to reinforce the brand. The unit's design resembled a movie standee typically found in theater lobbies to create visual impact and bring attention to the Cars 2 die-cast vehicles for sale. The offer for a free Cars 2 backpack with purchase helped to close the sale. Early sales figures point to a successful program.

3M Post-It® Apple Shipper:

The off-shelf placement of the display shipper and its fun, simple header quickly drew attention to the new apple-shaped Post-It note dispenser. Waterfall layering of the shelves allowed the consumers to shop the product easily. Sales reflected that consumers connected with the display, which resulted in a commitment from the retailer to give the product regular placement in aisle.

Verizon Wireless/Best Buy® Floor Display:

The angled top and bottom of this floor display reinforced the Verizon checkmark logo and created excitement to overcome the clutter in the prepaid cellular phone category. Non-specific phone graphics allowed for the display of different phone models from the store inventory and extended the life of the display. The off-shelf location in the center aisle of the Best Buy stores, made possible by the two-sided display configuration, helped to separate the products from the competition. Sales showed a double-digit increase, compared to the products sold from the shelf.

Best Buy Lexmark™ Pinnacle/Genesis End Cap:

The display strategy teamed the number one Lexmark printer, Pinnacle, with the launch of the company’s new Genesis printer. Color-coded messaging differentiated each product’s unique selling point. The interactive header with dynamic graphics mirrored Lexmark’s TV advertising and communicated the benefits of the products. LED lights incorporated into the header illuminated the features listed on the back wall and back lit the products to create interest for consumers.