Great Northern enters 16 displays in OMA competition at GlobalShop 2011, March 28-30, in Las Vegas

Great Northern Corporation's Consumer Packaging & Display Will Exhibit and Compete at GlobalShop 2011 in Las Vegas

APPLETON, Wis., March 8, 2011 – Great Northern Corporation will show its most recent creative in-store packaging and display solutions at GlobalShop 2011, March 28 – 30, at the Sands Expo Center in Las Vegas.

GlobalShop, the world's largest annual tradeshow dedicated to store design, visual merchandising and shopper marketing, is attended by thousands of buyers and will feature more than 600 companies exhibiting more than 10,000 new products and services. With six pavilions, GlobalShop features exhibitors covering all facets of retail design and in-store marketing. Free online registration for attendees is available using Great Northern's registration code: GNC2011.

Great Northern Corporation will be exhibiting at Booth #434 and will enter the following 16 displays in POPAI's annual Outstanding Marketing at Retail Achievement (OMA) awards contest. This is the industry's largest and longest-running competition, recognizing the most innovative and effective marketing at-retail displays and programs.

Gatorade® Super Bowl Jumbotron The 3D Jumbotron design mimics the iconic element of the Dallas Cowboys Stadium, and provided an emotional connection to the then-upcoming Super Bowl XLV game, in order to drive awareness, interest and sales of the G Series® product line. Use of UV-coated and litho-mounted, corrugate components with oversized imagery deliver maximum visual impact. The easy-to-assemble display was designed to be hung from the ceiling or mounted onto the product pallet. The Gatorade sales force sold the display into 110 retailers, which resulted in strengthened retailer relationships and excitement in stores.		Gatorade® 1-2-3 Floor DisplayThe simple column structure with minimal footprint creates an impactful and compelling floor display to merchandise the newly released three-step energy and hydration system from Gatorade. A dramatic full-body image of Olympic Gold Medalist Usain Bolt is clearly visible from a down-line position. Product trays, in contrasting white, extend out to enable consumers to shop from two sides of the display, while their tunnel design allows ambient light into the structure. The display sits in a black vacuum-formed styrene tray to reduce water damage and extend the life of the merchandiser. The G Series Pro Products are selling four times the level of those products promoted on shelf.
Mattel® "Toy Story 3" Half Pallet The main body of the display arrives pre-assembled and preloaded with product. Executed in minutes, the four-sided dimensional header with large-scale graphics is visible across the store from 360 degrees. The colorful larger-than-life characters can be seen from multiple viewing angles to entice both adults and children, while the products are arranged in cubbyholes for easier shopping in all directions. Products sold through within one week and had to be replenished weekly to keep up with demand during the life cycle of the display.		Mattel® "Toy Story 3" Basic Figure Floor Display The minimal footprint of this merchandiser allows it to be positioned in various retail locations, including in-aisle or near the checkout. The trays are pre-packed with product, resulting in an in-store execution that takes less than three minutes. The colorful, uniquely shaped header with little copy increases the overall appeal to children. The merchandising trays are predominantly white with clean lines to showcase the colorful products, and the cubbyholes enable consumers to easily remove and review the toys. Product sales have exceeded all expectations.
Purina® Fancy Feast® Big Idea Half Pallet The "Just Because" national campaign from Fancy Feast needed a vehicle to carry product volume for the lifespan of the promotion and could be easily shopped by consumers. Merchandising was purposely positioned off shelf to boost incremental sales. The configuration retained numerous surface areas for the highest degree of branding and emotional impact, while cleverly minimizing the display materials. The success of the promotion has led to several display reruns and has been expanded to other brands.		Purina® Fancy Feast® 36 Ct. PDQ Merchandiser The merchandiser enables PetSmart® consumers to create a personalized variety pack of Fancy Feast products and increases the average number of cans purchased from 24 cans to 33 cans, with an additional three cans free, for 36 total. The shelf dispenser with coupon pad and tray graphics educate the buyer about the promotion and how to assemble and load the available tray. The tray fits inside the PetSmart cart seat to ease loading and unloading of the product. The gravity-fed dispenser keeps the product trays organized during the life of the promotion. The promotion outperformed all expectations and has led to the inclusion of two additional campaigns for other product lines in 2011.
SCJ Raid Max® Bug Barrier 27 Ct. Quarter Pallet Flip imagery, created with a large-scale, offset-printed lenticular panel, quickly communicates the indoor/outdoor use of the product and creates stopping power in the aisle. A "Save $3.00 NOW" tear-off coupon further entices customers to purchase the product. The corrugated header with printed vinyl dangler is pre-attached to the main body of the display via flute wire to ensure a successful and easy in-store execution. The minimal footprint of the floor display allows for placement in multiple locations, eliminating the need to leverage expensive end-cap or inline space.		3M Scotch® QTR Pallet Display Targeted to office and business consumers, the display features gray drawer fronts made to look like a file cabinet with a slightly whimsical style. The unit has three waterfall-layered shelves to allow for maximum visibility of the assorted products held in each of the lower shelves. The detailed graphics command attention and invite consumers to dig into the "drawers" for the products. Retailers, also drawn to the unique appearance of the display, actively placed it in premier shopping avenues with high traffic and visibility.
Lexmark™ Best Buy S605 Interact/Pro 901 Pinnacle End Cap A vividly colored, angled header structure frames the end cap and draws attention to the consumer-friendly messaging and the promotion's three monster characters. Two different-sized side panels reinforce "The World's Lowest Black Ink" messaging, while a red podium elevates the Pro 901 Pinnacle printer to allow for extra copy space to highlight the product message. Two trays on shelf identify and merchandise the proper ink replacement required by the consumer. The retailer liked the easy assembly of the display and placed it in all Best Buy stores.		Lexmark™ OfficeMax® Platinum Pro 905 End Cap Deviating from the traditional heavy-black color scheme used by Lexmark, the display features very bright graphics and uniquely shaped panels to attract consumer attention. To work around power restrictions on displaying a live printer, the structure features a large four-color lug-on that highlights the physical attributes of the printer and new brand messaging. The display helps to educate consumers on the product without needing a sales associate to explain everything about the printer. This display ships completely assembled, and only requires store personnel to stock one box in the display.
Logitech Revue™ Google TV™ Interactive Pallet Display for Costco This display provides a fully interactive experience, created by one large red blinking button, to demonstrate how shoppers can take control of their HDTV and harness the power of the Internet to find and watch anything they can imagine. Traditional permanent metal, plastic and electronic components combine with temporary corrugate and pallet materials to provide the necessary support for the product and TV, while creating broader appeal for the product, which would normally be sold in a more expensive environment than a club store. Aiming the TV and electronics inward, toward the aisle, instead of facing out on the main shopping floor, protects the more fragile components.		Wrigley's® 72 Ct. Big E Fridge Pack PDQ This PDQ display introduced the Wrigley's Big E Bottle gum product as a value proposition to Walmart, with an initial forecast for 2.1 million bottles. The sustainable design of the gravity-feed PDQ tray creates easy-to-shop product cells, while maintaining order and reducing void space and excess material costs. The billboard graphics draw attention and highlight key product information for the consumer. The display successfully drove sales of the Big E Bottle at Walmart, which led to orders for 120,000 more PDQs and the creation of additional pallet displays to support the product volume.
Verizon Wireless/Best Buy Floor Display The angled top and bottom of this temporary floor display reinforce the Verizon checkmark logo and create excitement to overcome the clutter in the prepaid cellular phone category. Non-specific phone graphics allow for the display of different phone models from the store inventory, which helps to separate the products from the competition and extends the life of the display. A vinyl-clad medium-density fiberboard (MDF) base increases the longevity, stability and durability of the two-sided display used in the center aisles at Best Buy® stores. Sales showed a double-digit increase compared to the products sold from the shelf.		Verizon Wireless/Staples® USB 760 Floorstand Designed to last four to six months, this semi-permanent display arrives fully set up with redeemable cards and product brochures shipped inside the wood base to protect the contents. Changeable graphics allow for easy product changes throughout the life of the display. The curved shape of the corrugated tower emphasizes the product, provides maximum exposure and eases the shopping experience for the consumer. The product showed a double-digit growth when compared to markets that did not have a display.
Verizon Wireless Quarter Pallet The pre-packed display executes in-store in less than two minutes and features a robust corrugate design that easily supports restocking with store inventory. The litho-mounted graphics deliver maximum clarity and impact, while the curved lines of the structure create visual interest and demand attention at retail.		Rapala® TriggerX® Floor Display The high-impact graphics and shape of this display introduce consumers to a new line of artificial bait from Rapala, offered at Dick's Sporting Goods stores. Product ships on hooks, held in place by a laminated backwall that prevents tear out, which enables the retailer to instantly set up the display and have it ready to shop. Informational side and bottom panels educate consumers on the different types of bait available. This display sold out of product within two weeks after placement in the store.

Great Northern Corporation designs, manufactures and distributes packaging solutions and point-of-sale display programs for industrial, commercial and retail products. Its operations include: Consumer Packaging & Display, temporary and permanent displays, point-of-sale packaging and fulfillment services; Commercial Packaging, corrugated and custom packaging; Laminations VBoard® edge protection; and Rollguard protective packaging systems for rolled and cylindrical products. Headquartered in Appleton, Wis., Great Northern has more than 950 employees and operations in seven states.